![]() ![]() and ViacomCBS, currently Paramount Global. Gotham is our main brand typeface, so Mercury should play a supporting role in type combinations across our visual. Use Mercury Text for body copy or accent text such as pull quotes, lead-ins, and subheads. Companies that notably use the font are Taco Bell, Golf Galaxy, ABS-CBN Corporation and its divisions and subsidiaries (including the television network of the same name), Cartoon Network, Cartoon Network Productions, and Cartoon Network Studios, and formerly in the logos for Discovery, Inc. NYU’s secondary typeface, Mercury Text, is a sophisticated typeface that lends a softer or more traditional tone to communications. ![]() Its simple letterforms allow it to be set at surprisingly small sizes with little drop in legibility levels. Futura is also a good choice for space-sensitive environments. Its bold and condensed variants are especially powerful display designs. It is published by Hoefler & Co., the company of Frere-Jones' former business partner Jonathan Hoefler. Futura is an exceptionally versatile typeface. Gotham Typeface Created in 2000 Gotham is a family of geometric sans-serif typefaces designed by American type designer Tobias Frere-Jones & Jesse Ragan in 2000. ![]() It is also the current font used in MPAA title cards for film trailers in the U.S.ĭeveloped for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version. The font has also been used on the cornerstone of the One World Trade Center in New York. This has included Barack Obama's 2008 presidential campaign, Michigan State University branding, and the 2016 federal election campaign of the Australian Labor Party. The editors wanted a sans-serif with a geometric structure that would look masculine. Since creation, Gotham has been highly visible due to its appearance in many notable places. Designed by Tobias Frere Jones in 2000, Gotham was a typeface originally commissioned by GQ Magazine. This page was last edited on 31 October 2021, at 07:34. Gotham Rounded, Gotham Condensed, Gotham Narrow, Gotham X-Narrow, Gotham Bold Quick facts: Category, Classification, Designer(s), Foundr. ![]()
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